California Cannabis Exhibit to Open at CA State Fair & Food Festival July 15-31

Educational Exhibit to highlight the History of Cannabis and Celebrate First-ever Award Winners

SACRAMENTO, Calif., (July 15, 2022) – The California (CA) Cannabis Exhibit, designed to celebrate California’s award-winning cultivators and honor the history, craft and story of California cannabis today, will open to the public at the CA State Fair & Food Festival on Friday, July 15 and run through Sunday, July 31. This first-of-its-kind exhibit will take fairgoers 21 and older on an educational journey about the cannabis plant as well as the history and pioneers of cannabis in California. Exhibitors, speakers, and farmers will be on hand to bring this vibrant industry display to life. (The exhibit prohibits the consumption and sale of commercial cannabis products.)

The CA Cannabis Exhibit will be hosted indoors, occupying a 7,500-square-foot special event space within Expo Center Building One. Key exhibit features include:

  • Learn About the Plant – Large format infographics and monitors, and award-winning cultivators will be on display and available to help attendees discover and learn about the cannabis plant, history, and its community.
  • Historic Awards – A centerpiece will showcase the 60 award winners of the first-ever CA State Fair Cannabis Competition. More than 300 entries were evaluated for this science-based competition. Farmers will be on hand to discuss how genetics, cultivation terroir, and more come together to create a “Best in California” winner.
  • Educational Opportunities – A series of more than 50 expert speakers, panel discussions, and documentaries to educate attendees on topics including aging with cannabis; equity and inclusion; and more. Additionally, aligned with the greater CA State Fair programming, the exhibit will feature veterans’ experiences with cannabis on Veteran Appreciation Day (July 21) and celebrate the LGBTQ+ cannabis legalization history on Out at the Fair Day (July 30). For a full schedule of programming, please click here.
  • Relax and Browse – Kick back in the KOLAS Lounge and learn from experts, browse books in the cannabis and hemp bookstore and enjoy a refreshing Lehua Brands (THC-free) slushie or tonic water made with plant-based terpenes from some of the award-winning flowers.


The cannabis competition joins the official CA State Fair roster of coveted, annual competitions celebrating California’s rich agricultural history and dynamic industries including wine, cheese, olive oil and craft beer. The awards and exhibit have been developed in partnership between the California Exhibition & State Fair and Cultivar Brands, a California-based cannabis marketing and events agency who specializes in the creation of programs that continue to move cannabis into the mainstream. For more information, visit


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About the CA State Fair

The CA State Fair is an international award-winning fair, set to take place July 15-31, at Cal Expo in Sacramento, CA. This year, the Fair will celebrate the 166-year-old tradition of coveted awards, competitions, carnival, live concerts, culinary delights, and other family fun. The CA State Fair is dedicated as a place to celebrate the best the state has to offer in agriculture, technology, and the diversity of its people, traditions, and trends that shape the Golden State’s future.


About Cultivar Brands, Inc.

Cultivar Brands, Inc. is a strategic marketing agency specializing in cannabis. With years of travel experience and proprietary research and insights, Cultivar Brands offers thought-leadership at the forefront of the cannabis travel trend. Our brand consulting and events divisions foster deep relationships within the cannabis and hemp industries, offering our clients and partners decades of campaign development and event management expertise.


Media Contact:

DeeDee Taft

Spin Communications, T: +1-415-515-1229