First-Ever, CA State Fair Cannabis Competition

Overview

Celebrating California’s rich agricultural history, cannabis joined the official California State Fair roster of coveted annual competitions (including wine, cheese, olive oil, and craft beer) for the first time in 2022.

Based on objective science, including abundance of terpenes and cannabinoids tested and certified by SC Labs, these awards honor the raw, whole cannabis plant, showcasing the innovation, craftsmanship, and leadership of California’s cultivators.

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2022 Event recap by the numbers

Why it matters

  • Pathway to Normalcy & Destigmatization        
  • Cannabis Education
  • Supporting the Licensed Marketplace
  • Celebrating the CA Cultivators
  • Reaching a New Audience
  • State Agency Alignment

California State Fair

California State Fair is held at Cal Expo in Sacramento, California in July of each year. The 17-day event attracts over 750,000 attendees annually and showcases California’s agriculture, culture, and diversity.

July 2022 will celebrate the 166 year tradition of coveted awards competitions, a beloved carnival, live concerts, culinary delights, and other family fun.

As one of the largest and most successful state fairs, the California State Fair is recognized as a leader in programming innovation and quality entertainment.

Cal Expo

Cal Expo is the largest state-owned, special events facility. With a 350-acre campus featuring multiple event venues, convention halls and public areas, surrounded by ample parking spaces and easy access from major highways, Cal Expo is the ideal host for statewide celebrations.

Cultivar Brands

Cultivar Brands is a multi-faceted strategic marketing agency specializing in cannabis. With years of travel experience and a proprietary research and insights, Cultivar Brands offers thought-leadership at the forefront of the cannabis travel trend. Our brand consulting and events divisions foster deep relationships within the cannabis and hemp industries, offering our clients and partners decades of campaign development and event management expertise.