VP of Cultivation & Operations, Sonoma Hills Farm
Get to know aaron
Q: What excites you about cannabis being added to the annual competitions at the California State Fair?
A: By promoting cannabis through the CA State Fair, we have a special opportunity to show how cannabis can be incorporated into a traditional farm and is no different than other plants. Cannabis is agriculture. It’s rich with history. And now, as more and more states legalize cannabis recreationally, it’s moving mainstream and the stigma is shifting. Consumers are getting curious. It’s an exciting time.
Q: What do you think makes the California cannabis landscape/industry unique?
A: My hope is that California serves as a beacon on how cannabis culture and traditional agriculture can intersect. Initiatives in California such as the creation of cannabis appellations, similar to wine AVAs, and the effort to certify California cannabis as organic, proves that the industry is evolving. It’s all starting in California, the largest recreational market in the world.
Q: What’s ONE thing you wish more people knew about cannabis?
A: When you see cannabis being grown next to corn, potatoes, kale, and flowers you realize it is just another plant and not something dangerous. Cannabis is a connoisseur level product like fine wine, cigars, and whiskey. At Sonoma Hills Farm, we have an incredible opportunity over time to showcase how cannabis can be incorporated into a traditional farm. We fully intend to demonstrate how it all comes together and how it can represent a lifestyle akin to wine country vibes, but with cannabis.